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What’s your favorite way to generate leads?
Mine is one that is multi-purpose, low cost and proven high rate of return. Wondering what that might be? Ok, promise not to tell everyone else…
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Open houses are a great “volume knob” for your business – they help you get “right now” business. The real predictable, consistent business that we can count on year over year is your advocate database.
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What would your world look like if you consistently showed fewer than 5 homes before your buyer chose one? How about if you got 1-2 real buyer appointments from each and every open house you hold?
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How comfortable are you with asking your friends "Hey, who should I be talking to about real estate?"
Not so much? Read on!
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Too many presentations focus on selling you (or worse, your company). A truly effective presentation is about the client - and helping them create realistic expectations for the next several weeks as you work together.
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With a solid 250 people that you take great care of, you can net $100K/yr. -and still have a life! (bonus – and only work with people you like!)
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Open-ended questions are great - and take practice! What's your favorite?
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We want to remind them that you are their real estate resource. We’re in the process of systematizing that now – making your lead generation more like a vending machine and less like a slot machine!
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What do you need to know about how to pick a house and how to set it up to get great results?
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Want to increase your chance of getting paid from working with a buyer from 10% to 80%? Read on!
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Time is money. You want to be sure you’re not just doing open houses – you want to be doing effective open houses!
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So often we are uncomfortable "calling our friends to ask for referrals." That's good - you should be.
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The faster you get it wrong, the faster you can get it right!
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Just two or three key skills can make a world of difference in your conversions - which ones are they?
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This is the start to having all the pieces in place to call yourself a business owner.
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Dan Arialy in his book Predictably Irrational shows that people given 2 options pick one...
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This is a process – open houses, FORD coffees, they are all part of a process.
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Jerks refer other jerks - and who has time for that?
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Smoke alarm batteries only die at 3 am and during open houses - it's a rule!
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Is your lead generation more like a slot machine or a vending machine?
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"I'm not a control freak - as long as I'm in control - I never freak!" (Can you relate?
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Moving people from "almost" to "advocate" isn't a one way process.
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The nice thing about open houses is they generate "now" business (and some "later" business, too!)
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Who doesn't love a good party? Now, how to make money from it!
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One of the major reasons real estate agents go broke is they spend money on things that don’t produce results.
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Being successful in real estate (or really anything) is about following a schedule!
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Smoke alarm batteries only die at 3 am and during open houses - it's a rule! What else do you need to plan ahead to avoid?
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According to Google, the median net worth in America today is $97,300. What's yours?
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Which would make the biggest difference for your business right away?
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Consistency beats talent any day!
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Having your clients introduce you to their family and friends requires you to have a good service delivery system.
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Using automation isn't cheating - it's a key component to building a business that makes you happy!
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Do you love meeting people face to face? Does the thought of calling a stranger make your stomach hurt? Me, too!
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Do you have a passive income goal? What could your real estate business do to help that?
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Making it sing is about maximizing your Return on Investment!
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Ah, the magical 250. How close are you? Given your results so far, how long will it take to get to 250?
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Everything is an "excuse" to deepen a relationship!
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The smart real estate agent is always out starting and building relationships.
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Do you know any kids in Little League? Bet by the time they're 9, they know their batting average. What's yours?
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Often the most fun is also the most profitable!
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We particularly love client events that don't cost a ton of money!
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We think a business that makes you happy involves doing the money-making activities, and then have fun!
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Sure you need to refresh your open house kit from time to time. What else should be refreshed?
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Who do they look to for real estate leadership?
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Practice makes perfect - or said another way. Professionals practice until they can't get it wrong.
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Beware the silent spouse!
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Are you using social proof to your benefit?
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One tactic I love is combining the Zig Ziglar "poison pill" with a close!
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Are you a goal setter or a problem solver?
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Send your kids to college for free! (no scholarship required.)
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What do you do if you're slammed busy?
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Do you really need them in your world?
