I’ve been getting some questions about my personal experience with digital media strategy and execution. Late last spring I decided to become an expert in this space. That’s when I realized I was very far from it. Still am. I have been diving deep into social media as a practitioner and have learned a tremendous amount. These steps helped me make effective decisions about communication and sales platforms for my businesses. Here is a step by step sequence of what I’ve done.
1. A Website = Great Social (Media) Proof.
Step 1 – I re-engaged BrandonGreen.com as a personal brand site. I used Danny at One Week Website to help me think through what I wanted to say and how I wanted to say it. Knowing I had very little clarity, I knew it needed to evolve. It was a little embarrassing. I hadn’t done anything with brandongreen.com for years. But you know what? You have to get over that and get to work. This is a great way to keep leads in the social media pipeline. A website lets you direct potential leads from your social media channels to your website in order to find out more about your business.
2. Listen before you post.
Step 2 – I went on a 6-month listening tour where I traveled around the world speaking, teaching, writing, meeting, and most of all…listening. That time helped me get in touch with myself again. I learned in order to have a conversation with potential leads on social media I had to learn more about the kind of conversation going on around me. When considering your social media conversation, listen before you post.
3. Consult a social media expert.
Step 3 – Meanwhile I knew I needed to get Facebook Business, Instagram, Twitter, YouTube, LinkedIn, email campaigns and my blog. But where to start? First, I began with Instagram and quickly realized it was a very visual, yet community-driven platform. I can write, but I’m not a designer. Then, I knew I needed to find a resource to help me with Instagram’s main feed. I needed to curate a visual look for my personal brand. Creative media consultant, Kristen Merie Wieder has been helping me for the past 1.5 years. Social media experts can help with the aesthetics of your brand. All while managing your social platforms, aiding in graphic design and brand awareness.
4. Invest in a social media team.
Step 4 – Oh but wait. Video! Are you great on camera with no content? Same. I’m great on camera, speak, present, teach all the time – but had very little recorded to put on the platform. I started consulting with Brandon T Adams and Mike Silvestri on that. It lead me to put together a team of freelance videographers, and 2 editors to record and edit the content. Both components have been difficult to get right. I’d say I’m just now starting to see the video content I’m looking for, for my brand.
5. Engage to get engagement!
Step 5 – First,I understood this process takes time. Knowing this, I managed my own personal schedule for time to create. Next, I have 2 hours a week of blocked time to create content (mainly writing). Lastly, I spend another hour or so a day engaging the platforms by creating Instagram stories, ad hoc videos, posts and comment engagement. I use this time to correspond with my creative consultant as well.
Why do this and make this investment?
Right now it’s a land grab for attention on these platforms to build businesses and brands. This is the way we communicate now. People who have the largest audiences will have the more significant advantages over those who don’t. It’s already happening. I’m going to squeeze everything out of it I can. You should too.