About reop

Fall in love with real estate again!

Our mission is for real estate agents and their clients to fall in love with real estate again.

Why Real Estate on Purpose?

Born from Frustration, Built for Success.

The real estate industry is full of potential for those with drive and passion, yet too many talented agents burn out or fail simply because they get bogged down by day-to-day tasks. After decades in the industry, our founder saw firsthand the toll that disorganization, inconsistency, and administrative overload take on agents—people who should have been thriving were struggling.

Real Estate on Purpose was created out of a need to fix this. Our mission is simple: for real estate agents and their clients to fall in love with real estate again.

Our philosophy centers around three pillars:

Organization

Systems and processes that are designed for agents, not by-the-book bureaucracy.

Consistency

Making sure every interaction, every follow-up, and every process is done the right way, every time.

Automation

You don’t need to hire a costly staff or worry about payroll. We take care of everything behind the scenes, seamlessly and efficiently.

Ready to get started?

*REOP is your personal real estate operations team,

making your business run like a well-oiled machine.

Meet the founder - Pam o'bryant

A Proven Leader with Over Four Decades of Experience.

Licensed since 1981, our founder has been a part of every aspect of the real estate business—from selling homes to managing offices, to being a general manager and even opening Keller Williams in the United Kingdom. With years of firsthand experience and hundreds of agents coached, they know what it takes to succeed in real estate—and more importantly, why so many agents struggle.

“I created REOP because I was frustrated. I saw so many smart, driven agents fail—not because they didn’t know what to do, but because they couldn’t manage the flood of daily tasks. My goal is to help agents get out of the grind and into a place where they can focus on what they truly love about real estate.”

The founder’s vision for REOP stems from decades of observing the obstacles agents face. It wasn’t a lack of knowledge or skill, but an overwhelming pile of administrative work, inconsistent processes, and the constant challenge of maintaining client relationships.

“Real estate isn’t just about transactions; it’s about relationships. REOP ensures that agents have the time and focus to build lasting connections with clients.” - Pam O'Bryant

free you of administrative work

Our Mission and Vision

Mission

  • To free real estate agents from the burden of administrative work, empowering them to focus on building relationships and growing their businesses.

Vision

  • We envision a real estate industry where agents are no longer trapped in the endless grind of administrative work. We want to see agents succeed through organization, consistency, and automation—without the need for expensive staff or inefficient processes.

At REOP, we believe in giving agents the tools and support they need to achieve

referral-quality consistency.

By automating your back-office tasks and standardizing your processes, we help you deliver world-class service to every client, every time.

What Makes Us Different?

Personalized Service, Proven Systems.

  • Agent-Centric Design: Everything we do is built with the agent in mind. We know your pain points and have crafted solutions that directly address them.

  • Consistency Across the Board: From mailing schedules to client gifts, our systems make sure you deliver a professional experience to every client, every time.

  • A Proven Track Record: With over four decades of experience, our founder has seen what works and what doesn’t. REOP is built on that experience, offering only the best tools and systems for success.

“Our clients don’t just get more organized; they get more referrals, more repeat business, and more peace of mind.”

Your Success Is Our Purpose

Meet the REOP Team

Behind every agent using REOP is a team dedicated to their success. Our experienced team of real estate professionals, systems designers, and support staff works tirelessly to keep your business running smoothly. From setting up your automated processes to handling client touchpoints, we are here to support you every step of the way.

Pam O'Bryant

CEO

Rich O'Bryant

Senior Vice-President

JJ Gagliardi

CMO

Leonardo Kalinowski

CTO

Mariah Unruh

COO

Schedule a Free Consultation

Ready to Transform Your Real Estate Business for Good?

Your time is valuable. Stop wasting it on tasks that REOP can handle for you. Whether you’re a seasoned pro looking to scale or a newer agent wanting to build a strong foundation, REOP is here to help.

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